Business card part 2 – Bright Ideas design

 

In this weeks directed study we had to incorporate a brand onto our pre-made business cards. The brand was ‘Bright Ideas Design’ and I generated this logo which both represents the brand and also ties in with the aesthetic of my business card. The brand wanted to be represented as a young, funky company and I think that my card represents this.

Colour

The bright pink colour palette gives off a young and funky vibe and is also bright which links back to their company name. Additionally the black heavily contrasts against the pink to add an edge of sophistication without compromising the funky quality. Furthermore by adding a ‘glow’ quality around ‘design’ in a lighter shade of pink, shades have been developed and also relates back to the concept of ‘bright’.

Shape and Form

I decided to have the piece mirroring my name in a similar style, so I rotated it so it was on its side and was of a similar height. Also because this consisted of three words and not 2 i decided to put ‘ideas’ within the I of bright to make it a little bit funkier and also allow me to add in a simplistic light bulb logo. I drew the logo in InDesign using simple shapes and lines and blocks of black, overall I’m quite happy with the outcome, considering I cannot draw at all. To mirror my name once again I put ‘Design’ at the bottom of the text. Also, I thought that this might make your eye draw ‘Buckley’ and ‘Design’ together to associate me with the brand and the brand with me.

Typography

For the bright design element I used a combination of two fonts – Thornburi and Poplar std. These two are both sans serif fonts but contrast heavily in style. I decided not to use a serif font at all in this element because the company wanted to be presented as funky and young not older and traditional. I really like these two fonts because they contrast a lot and yet compliment each other just enough to create a cohesive design that matches the brief. Overall? I’m quite happy with how my original business card has married together well with the company logo I created to make a legible and good card that matches the company’s design brief as well as how I want my card too look and represent me. I think it would be useful to get some feedback for my card and maybe even come up with a completely contrasting design to offer variety and comparison for the client.

Additional work:

I decided to play around with the logo I began to generate in this card using InDesign to make a brand identity and maybe event a logo that could be replicated onto a poster or advert.

 

My logo:

I decided to stick to the same colour pallete i used in my business card but this could easily be adjusted to suit the clients wants. I used the light bulb again to represent visually ‘ideas’. I quite like the logo I’ve created even though it is quite basic, but sometimes simple is better!