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Week 5

Colour and image:

Getting technical with colour:

  • RGB – for screen
  • CYMK – for printing, subtractive colour model (cyan, yellow,magenta and black)
  • Pantone – AKA ‘spot colour’ – extension of CYMK

The aims for this week were:

  • Know how colour and image can be used
  • Technical issues
  • Manipulate colour in InDesign

Communication with colour

Can convey emotions and meanings – changes around the world. Think about audience percpetions, e.g.

RED CAN MEAN

LOVE, ANGER, DANGER, OR, COMMUNISM, GREAT ORDER AND OPPRESSION


Getting technical with colour:

  • RGB – for screen
  • CYMK – for printing, subtractive colour model (cyan, yellow,magenta and black)
  • Pantone – AKA ‘spot colour’ – extension of CYMK

Communicating with images:

Images create another layer of depth to brands and companies – visual information for the message.

  • Visual rhetoric – How images speak to you – arrangement, organisation of the image
  • Encoding meaning – everything in the image means something
  • Semotics – how signs and symbols communicate. Broken down into semantics (relation of signs/symbols and references)

Resoloution

Measure of how much information is in an image e.g. print 300 dpi, screen 72 dpi.

Bitmapimage: mainly photographs – mapping of bits *pixels* to create an image

Vector image: set of lines, points and shapes that make up a design or shape.

Formats

  • TIFF (Raw images) both vector and BMP
  • BMP
  • JP(E)G – Optimised BMP
  • GIF
  • PNG – Vector or BMP
  • .ai
  • .psd

CAN’T GO WRONG WITH: CYMK, TIKK OR EPS, 300 dpi equivalent

Directed Study

  1. Brief report on sourcing images
  2. 2 colour case studies
  3. 2 photograph case studies
  4. design a CD cover: 120 mm wide, 119 mm high


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Categories: Other, Visual Design
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