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Week 7

Grid and composition

  • Know how to organise work in grids
  • Understand how to contrast composition with grids
  • Produce strong layouts in InDesign.

Compositional principles

  • Contrast: difference
  • Rhythm: repetition and consistency
  • Balance: symmetry
  • Proportion: ratio.

What are grids?

An invisible structure for order and are essential in mapping

Ratio and proportion: Halves, thirds, quarters.

Gutters: white space between edge and text that’s going to be bound together (in a magazine for example)

Common grid

  • 12 columns
  • Don’t have 12 columns of content
  • guide for proportion

Layout concepts

  • Used for tone to produce a response
  • White/empty space
  • Densely packed
  • Elegant
  • Busy

The Golden ratio

“In mathematics and the arts, two quantities are in the golden ratio if the ratio of the sum of the quantities to the larger quantity is equal to the ratio  of the larger quantity to the smaller one. The golden ratio is an irrational mathematical constant, approximately 1.6180339887″ – Source of information Wikipedia: http://en.wikipedia.org/wiki/The_golden_ratio

Directed study

  1. Make the grid
  2. Break the grid
  3. Fine two examples of grid work – one making the grid one breaking it

Categories: Other, Visual Design
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